Newborn baby toys should come in bold colors. Babies have to have time for their vision to improve before they can see all colors well. They can only focus a very short distance away as well. Most babies see red, black, and white in stark contrast right away. This means that if you want to get newborn baby toys, look for some in those colors. They can see some pastels, but those toys may not grab their attention right away. You can get bright yellows and blues, as long as they have black or white shapes to add contrast. These are easier for baby to see.
Think about the texture when you buy newborn baby toys. Most babies can not grab anything, but when they start to do that, you want to be sure your choices are safe. That means getting things in fabrics that feel good on the skin, or safe plastics with absolutely no sharp edges. Most baby toys are made in the right materials and in the right shapes, but that does not mean that all of them are okay. Hold them, touch them, bang them, and inspect them to make sure you feel that they are safe for when baby starts to handle them. Also make sure all materials used in the toy are safe, as babies explore the world, at first, with their mouths.
Another thing that you must think about when getting newborn baby toys is how they are made. You do not want to give any baby anything that has a part that can come off and choke them. This means that most toys with buttons, strings, and other small items are off limits. Again, most toys are made for babies with these things in mind, but not all. Beads, wheels, glued on eyes or other parts, and balls are all dangerous. There are plenty of toys that are safe, but test them out. If something could be removed, pulled off, or broken off, the toy is just not safe.
Lastly, remember to look at the age recommendations on the box when you are shopping for newborn baby toys. Many are not made for babies under six months of age simply because they can not do much with their hands up until that point. You can still get these older toys, but they will have to be put away until baby can play with them. Anything with buttons to push will be great a few months down the road, but may not work well right away. Soft and safe plush animals, rattles, and teethers are all good choices when you can not find anything else.